How a Smart Ad Strategy Delivered 10x Higher Conversions

Arrow Senior Living tripled engagement, cut lead costs by 80%, and generated qualified leads with data-driven Google Ads campaigns.

Goals

Arrow Senior Living set out with a clear and measurable objective: generate at least 10 qualified leads per week through digital advertising. Beyond lead generation, the campaign also aimed to increase overall brand awareness in competitive local markets.

Strategy & Execution

To achieve these goals, the team focused on Google Ads as the primary platform, leveraging a strategy centered on precision targeting and data-driven optimization.

• Targeting: Campaigns were refined around geographic locations, audience interests/keywords, and relevant service offerings.

• Ad Strategy: The team introduced updated ad copy emphasizing unique value propositions (UVPs) and special offers, while also implementing more high-intent keywords.

• Conversion Tracking: Enhanced tracking was put in place to monitor results in real time, ensuring campaign adjustments could be made swiftly and effectively.

• Budget & Efficiency: A core priority was to drive conversions at or below $30 per lead, optimizing spend without sacrificing lead volume.

Results

The outcomes far exceeded industry averages, showcasing how strategic adjustments can unlock powerful results:

• Compared to industry norms, Arrow Senior Living achieved:

  • 3x higher CTR (demonstrating stronger audience engagement).

  • 10x higher CVR (highlighting the effectiveness of ad messaging and targeting).

  • Over 80% lower CPL, with leads acquired at just $18.85.