A senior living community came to Maverick after months of frustration with a traditional agency. They were spending heavily on paid ads—but the results were unclear, and lead quality was inconsistent.
Here’s what they were dealing with:
- Vague explanations about performance
- Overly broad keyword targeting
- Irrelevant inquiries clogging their CRM
- Rising ad costs with no clear reasoning
- A recommendation to “just increase the budget”
They didn’t need more spending. They needed strategic clarity.
When Maverick stepped in, we rebuilt their PPC system around transparency and intent:
- Refined keyword structure
- Dialed-in geographic targeting
- Removed low-intent traffic
- Strengthened ad relevance and targeting
- Rebuilt landing pages for higher conversion
- Implemented true performance tracking
- Delivered reports tied to qualified inquiries
The outcome was undeniable: Qualified leads increased by 300%, and cost per quality inquiry dropped significantly.
Their marketing budget finally started working for them, not against them. That’s the Anti-Agency Advantage in action.
Action Steps for Senior Living Communities
- Audit your current agency’s reporting
- Look for red flags (vague metrics, unclear attribution, weak keyword data)
- Evaluate whether your marketing is producing qualified leads, not clicks
- Review whether any part of your budget is being wasted
- Ask how much of your strategy is tailored to your community
- Partner with teams who provide proof, not presentations
Senior living communities deserve more than a marketing agency that hides behind jargon and generic strategies.
The future belongs to transparent partners who explain the data, show the work, and build systems that directly impact inquiries, tours, and occupancy.
If you’re ready for marketing that prioritizes clarity, strategy, and measurable results, book a discovery call and experience the Anti-Agency Advantage for yourself.